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Randy Tinseth

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All in the Family: Unifying the Look of Our Livery


I hope that by now you have seen the updated Boeing livery. Our team posted renderings last week on Twitter, Instagram and Facebook showing a refreshed and common look across our passenger airplane family, including the 737 MAX, 747-8, 777X, and 787 Dreamliner.

Just as our engineers work hard to provide a true family of airplanes to our customers, we now have a livery system that is all in the family, all wrapped in a stunning Boeing Blue. What do you think?

787-8 Dreamliiner

777-8 and 777-9

737 MAX 10

Well, if you liked the first set of images, I’m happy to share some new ones below, including some that pay homage to the host country for the 2018 Farnborough International Airshow next week.

747-8 Intercontinental

737 MAX 7

787-9 and 787-10 Dreamliner

Airplane liveries are one of the most recognizable ways to make airplanes and airlines more memorable and consistently recognizable.

Airplanes have long served as a canvas for creative designers and artists. In one famous example, industrial designer Raymond Loewy partnered with then-First Lady Jacqueline Kennedy in 1962 to give us the unmistakable Air Force One livery that still flies high to this day.

For airlines and airplane manufacturers, liveries became “fashionable” after World War II as a way to express their corporate identities in unique and artful ways. And as any marketer will tell you, a consistent ‘packaging’ helps consumers and buyers recognize and relate to you.

At Boeing, our liveries have evolved over the years. The most recent livery first came to life nearly a decade ago when we introduced the revolutionary 787 Dreamliner. Along the way, some models took on their own “look”. That fell short in offering a common Boeing brand identifier.

With the new livery system, we unify the look by applying the same color scheme across the entire Boeing Commercial Airplanes family. We also made a few small refinements that further streamlined the design.

Hopefully, from now on, when you see our airplanes, no matter the model, you will see that it is distinctly Boeing. Let us know your thoughts in the comments section. And we will see you from Farnborough.

3 comment on “All in the Family: Unifying the Look of Our Livery

  • NickSJ
    July 9, 2018 | 4:57 pm

    I'm frequently surprised at how unappealing airline liveries are. Boeing's livery, on the other hand, is very sleek and attractive. Good job!

  • James Baloun
    July 10, 2018 | 3:51 pm

    The 787-inspired livery was great. It was rather trend-setting in its time. I like the updated livery. It is a natural evolution and a great way to pull the family together. The tail numbers are easier to read. Also, the livery goes beyond the aircraft family as it is integrated across many Boeing publications and media and is quickly recognized. Well done!

  • Elliot W.
    July 23, 2018 | 8:26 am

    I like the idea of unifying the product line by making them all blue, however I miss the variant number on the tail being gray. It made the variant a bit more striking.

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